I’ve been working in the social innovation sector for the last three years. I’ve just developed a blog about it for something called Design Public - an event I’m missing this weekend because I’m in California - and I thought I’d share it and some thoughts on social innovation in India.
I’m convinced that social innovation is “the next big thing” - and that in ten years it’s going to be part and parcel of the way governments and social sector institutions do business (at the moment, it’s embraced by forward-thinking governments and institutions but mostly as an add-on rather than a core part of their work).
The biggest problem with the social innovation sector is that anyone who doesn’t work in it has very little idea what it actually means - so I’ll explain: basically, it means that we apply innovation approaches - experimentation, piloting, design - to things in the social sphere, not just the business sphere. So instead of making a better phone or scale or golf club, we make a better classroom, pre-natal program, train service.
And India is probably the most exciting place in the world for all kinds of innovation - particularly social innovation. This is for a few reasons.
First, necessity is the mother of invention. India has some of the most entrepreneurial, innovative people in the world. There is actually a word in Hindi - jugaad - which describes the cheap, scrappy, innovative work-arounds that seem to typify this place.
Second, India is investing in innovation - big time.The headline here is that India is raising a $1 billion innovation fund led by communications revolution guru Sam Pitroda.
Third, the scale of the challenges in India means that we can’t just keep doing things in the same old way - charity, aid, and small-scale interventions alone can’t solve problems for India’s hundreds of millions living in poverty. For example, there’s an incredible project underway to create the world’s largest biometric database for Indians - issuing previously untracked and undocumented millions with unique identity numbers that could revolutionize their relationship with state services.
Anyway, it’s an exciting place to be. I’ve been on a sort of self-imposed sabbatical, writing a book and a bunch of short stories, and it’s hard to stay away from this work - the potential, and the excitement, is enormous.